My philosophy is to offer a
versatile multifunctional piece of jewellery which is aimed at the men’s
market, a market that is currently untapped. My range is versatile in the sense
that it can be worn as a ring (main purpose), around the neck as a pendant as
well as the wrist creating a bracelet.
The direct translation of the word
“Venzini” is “petrol” in Greek. I was
inspired to use this name to brand my collection as the concept of petrol speaks
to my philosophy in life. i.e. Petrol is a combustible fuel that creates kinetic
energy, which is the driving force behind my collection
My target market is males starting
at the age of 18 onwards. My product caters for a range of income types as we
are able to manipulate pricing through metals and design choices.
My initial range
of designs has been coined “R1M”. It was inspired by the concept of mag wheels
and should appeal to the “petrol head” in every man. I strongly believe that
customers will opt to buy my product because it is different to the commercial
stuff out in the market these days and it gives men the opportunity to wear
something unique.